If You Build A Basketball Court In An Ethnic Miao Village, They Will Come

The Jordan brand is producing a series of mini-documentaries about basketball around the world, with the inspirational hashtag #RISEABOVE. Of course they had to go to China, and of course they had to borrow the narrative from Greg Mortenson’s Three Cups of Tea: lone traveler finds himself in remote part of the world; traveler is injured, healed by “shaman”; traveler returns to isolated village to build something Western — a basketball court, in this case. But don’t let the fact that this is essentially an infomercial to sell shoes discourage you too much. It’s a nicely produced video, and check out the moves on some of these kids. Youku video for those in China after the jump.

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