Introducing: The Beijing Cream Chug-Off For Charity, August 24

Beijing Cream Chug-Off for Charity logo 2

Think you’re the fastest beer-chugger in Beijing? Prove it. Sign up for the inaugural Beijing Cream Chug-off for Charity on Saturday, August 24 at 2 pm at the new Great Leap Brewing (between Sun City and Chunxiu Lu). All proceeds will go to Magic Hospital, a local charity that “strives to help in the healing of sick, abused, neglected and orphaned children by restoring an element of fun in their day.” It’s absolutely a good cause, which we’ll tell you more about in the coming days. Great Leap is very generously donating all the beer that will be used at the event.

Teams can be up to but not exceeding two people. Your team will be entered into a single-elimination tournament in which one person chugs per round, with the winner’s team moving on, and the loser’s team going home. (First-round losers will each get a Pale Ale as consolation). All matchups in every round will be determined via random draw, Champions League style.

PRIZES: Semifinalist teams will receive an appetizer on the house. In addition, each of the individual finalists will receive a growler of Great Leap beer. And finally, GLB will give a 300-RMB bar voucher for the winning team.

The cost of entry is 150 RMB per team, whether you’re going maverick (pro: more beer!; con: more beer) or playing with a partner (pro: split the price; con: partner might suck). We’ll throw in a goodie bag for all entrants, featuring stickers and sundry.


Q: What kind of beer will we be chugging?

Great Leap beer.

Q: Great Leap beer? Not Tsingtao, Yanjing, Harbin, or Snow?

Great Leap beer. Not Tsingtao, Yanjing, Harbin, or… ew.

Q: How big are the glasses?

440 milliliters.

Q: Let’s go back to the Great Leap beer thing. They aren’t meant for chugging, are they? Will it be… dangerous?

Absolutely dangerous. Symptoms inclue double vision, cirrhosis, appreciation for professional wrestling, numbness to the world’s pain, postcoital triste, and belief in one’s possible immortality. Chug-off for Charity organizers assume no responsibility for anything that happens to you.

Q: Can I bring friends?

You damn well best. While our judges are impartial to the extreme, they are only human, and in the case of a tie, the contestant that gets the most cheers may well sway the committee. So bring friends, have them bring signs, wave rally towels, etc. Free to watch, of course.

Q: I’m digging Magic Hospital. Is there a way I can donate to them directly even if I don’t want to drink?

Absolutely. We’ll have a donation box, and Magic Hospital volunteers will be on hand to give you more info. We’ll probably be selling event t-shirts as well to add to the donation box. So, buy an awesome shirt, help a child. Leave with an awesome shirt.

Q: How did you come up with this idea?

NO MORE QUESTIONS. SIGN UP NOW: Email to register your team. Slots will be filled on a strictly first-come, first-served basis.

Updates to come.

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