Hmm.
Spotted on the east side of Ginza mall at Dongzhimen.
Bread And Butt
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The rest of the sign is around the corner. It’s an ad for a clothing store called bread n butter. I was thinking that either they were really smart with the sign (making people look a few times to make sure they did’t see wrong) or (more probably) it’s just one of those unfortunate cases of not really planning the placement