IKEA China Commercial’s Music Takes Us Back To Our Nintendo-Playing Childhoods

Tudou video for those in China after the jump

China doesn’t have the best track record when it comes to intellectual property. Big international companies spend lots of money fighting IP theft when smaller groups here in China happen to “borrow” IP rights. Which is why the current IKEA commercial in its spring public transport ad campaign seems a little strange.

Sound familiar? Yeah, pretty sure that’s the old NES Super Mario 3 song… you know, from World 1, Level 2, i.e. Overworld 2. It’s “creatively altered,” so it seems unlikely the company licensed the tune. You would think IKEA, a company promoting creative furniture and storage solutions, could at least commission some of their own music rather than ripping off the poor, unemployed plumber Mario. Koji Kondo would like his residuals check, please.

Mr. Smith is a consultant living in Beijing.

In case you’d forgotten what the original sounds like (off-key, but close enough):

    2 Responses to “IKEA China Commercial’s Music Takes Us Back To Our Nintendo-Playing Childhoods”

    1. P.

      Fun fact: The Koopalings in SM3—the level bosses at the end of those floating pirate ships—were all named after rock stars, including Iggy Pop, Wendy O. Williams, Paul Stanley and Lemmy from Motorhead.

      Not-so-fun fact: I just downloaded a NES emulator and I suspect my productivity will plummet, say, 80% until the end of the week.

      Thanks, Mr. Smith!


    Leave a Reply

    • (will not be published)

    XHTML: You can use these tags: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>

    five − 4 =