China Ultimate’s String Of Good Press Defies All Odds By Continuing

Ultimate Frisbee in the US, despite having a professional league, would kill for the type of publicity China Ultimate has been getting recently. (Recap: CCTV, Hennessy, Sports Illustrated China, Beijing Today.) So why wouldn’t a creative company called Niurenku, for which BJC contributor Zozo works, produce a five-minute video about China Ultimate and China Nationals? They would, of course. Because haven’t you heard? All the cool kids are doing it. Tudou video for those in China after the jump.

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