The Most Uncomfortable Ad To Look At, Unless You Like Bees And Ants On Your Scalp

Congratulations to BC&T, a Hangzhou-based advertising company that has created the most aggravatingly effective ad for Yangyuanqing, as brought to us by Ads of the World. Got an itchy scalp? You must have bees or ants on it, of course.

Yet what does this ad actually communicate? No one likes being reminded of their afflictions, best I can tell, especially if that affliction involves bees and ants on the scalp. It would’ve been nice to see an after-shampoo-use picture, featuring milk, honey, the Monteverdi Choir and colorful ribbons flouncing against a heaven-blue sky. Hopefully that’s not asking for too much.

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