Johnnie Walker Blue Label hired director Joseph Kahn to create an ad, and they got one heck of a finished product, titled “Game Changer.” It features Bruce Lee in Hong Kong. Well, CGI Bruce Lee, anyway. As Kahn explains on Vimeo:
My good friend BBH Creative Executive Johnny Tan and I first talked about doing this concept a year ago. We shot it in Hong Kong, and then we worked with vfx company The Mill in London to create a completely CGI Bruce Lee over nine months. EVERY shot of his head and every detail in there is completely cgi. We got Shannon Lee, Bruce Lee’s daughter, to come aboard and we really picked her brain to make sure that everything was accurate from look to soul. We wanted to be as respectful to the man and legend as we could.
More information via Campaign.
(H/T Asian Angry Man)