Adapted with permission from Hug China.
H&N, Zare, Hugo BGSS, SFFCCCKS Coffee: these are just some of the counterfeits of famous brands — not the same as “famous counterfeits”… or is it? — you can find on a shopping street in Wuxi, Jiangsu province.
A glimpse of these shops on the ground floor of Shimao Skyscrape commercial and residential complex in the vicinity of the bustling high-speed railway station in Wuxi, Jiangsu province, might give you the impression that they’re all selling products or services from some of the world’s most famous brands.
But take a second-look at these “high-end, extravagant, first-class” (高端, 大气, 上档次) shops and you’ll notice something wrong.
Not only the products incredibly cheaper than they should be, but oh no! it’s not Starbucks, but SFFCCCKS; not Apple, but Appla; not ZARA, but ZARE; not H&M, but H&N; not Hugo BOSS, but Hugo BGSS. Even the largest Chinese bank, Industrial and Commercial Bank of China, ICBC (中国工商银行), has a knock-off: 中国中商银行!
Maybe it’s a homage. Frankly, McDonald’s should be upset there’s no McDougal’s; Burger King should demand Booger King be installed into this building complex’s facade right this instant. And Tennessee Fried Chicken, where you be?
UPDATE, 1/14, 11:13 pm: Those brands have been removed.