The story in its entirety:
A Shenzhen-based condom company must stop branding its products with “Baidu,” Beijing No.1 Intermediate People’s Court ruled yesterday, in favor of the condom’s namesake search engine company.
The court found the condom manufacturer, Yelaixiang, violated Baidu’s right to the name because it deliberately used the well-known brand to attract attention, the Legal Mirror reported.
Yelaixiang started selling its condoms using the brand “Baidu” in 2008.
A marketer “deliberately” trying to “attract attention”? Huh. Where have we seen that before…
