Baijiu Brand Jian Nan Uses Game Of Thrones Opening In TV Ad

How did you enjoy the season debut of Game of Thrones yesterday? (No spoilers, please.) Enough to watch its opening cinematic co-opted by baijiu brand Jian Nan in a commercial?

The video is a few months old, but it was just posted on That’s Beijing yesterday, with RFH writing:

Not sure what explains the Game of Thrones connection, other than that Chinese history is too long, often unwieldy, tortuously complicated, filled with names you cannot remember and most of the last few hundred years is to be found in the Fantasy section.

In the world of Chinese sorghum liquor, King’s Landing is “Inner Hangu Pass,” Winterfell is “End of Yellow River,” everything north of The Wall is, hilariously, “Hebei,” the deserts and grasslands of the Dothraki are the “Long Mountains.”

Hmm. What have you, Westerosians… blasphemy?

Let the Games Begin (That’s Beijing)

    9 Responses to “Baijiu Brand Jian Nan Uses Game Of Thrones Opening In TV Ad”

    1. MAC

      God, no wonder the Chinese often seem unclear on the difference between ripoff, homage, and parody…. I can’t even tell which is which in China sometimes.

      • michael Robson

        Even if they did know, would they care? Where is the sense of right and wrong in China?
        When the Forbidden City is covered in garbage, you get the sense that really, nothing is sacred in China. Certainly ripping off some 老外 who composed/designed this intro for some show that’s popular in America, is very very low on the list of priorities.

        NBA Games broadcast in China are just ripped ABC/NBC feeds, which are muted and then the Chinese voiceover the play-by-play. It gets a little weird when Charles Barkely starts speaking Mandarin, then they cut the feed, and go to the 2 know-nothings in Beijing brought to your by HAIER.


    2. brackishwater

      Can anyone here honestly claim to be totally innocent of pirating Game of Thrones in some way? Thought not.

    3. narsfweasels

      Of note is that Shanghai Media Group have been using the theme tune to Star Trek: Deep Space 9 on their ads. Smart money is on them not having paid for it.

      • D

        I lost count of how many commercials were stealing music from the King of Fighters games between 2005–2008.


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